{"id":1001,"date":"2021-12-03T16:03:11","date_gmt":"2021-12-03T16:03:11","guid":{"rendered":"https:\/\/thecrs.org\/?page_id=1001"},"modified":"2026-01-08T14:19:25","modified_gmt":"2026-01-08T14:19:25","slug":"sherwin-williams-outstanding-student-award","status":"publish","type":"page","link":"https:\/\/thecrs.org\/?page_id=1001","title":{"rendered":"Spring Video Essay Competition"},"content":{"rendered":"<h1>\n\t\tSpring Outstanding Student Video Essay Competition\n\t<\/h1>\n<h3>\n\t\tpowered by\n\t<\/h3>\n\t\t\t\t<a href=\"https:\/\/www.sherwin-williams.com\" target=\"_blank\" rel=\"noopener\" itemprop=\"url\">\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/thecrs.org\/wp-content\/uploads\/2018\/04\/sherwin-williams-logo-final-hed-2015.jpg\" alt=\"sherwin-williams-logo-final-hed-2015\" itemprop=\"image\" height=\"367\" width=\"652\" title=\"sherwin-williams-logo-final-hed-2015\" onerror=\"this.style.display='none'\"  \/>\n\t\t\t\t<\/a>\n\t<p>The Video Essay Competition, powered by Sherwin-Williams, was created to defray the cost of higher education for students.\u00a0 Award money can be used toward textbooks, study materials, or any expense related to the cost of achieving higher education.\u00a0 Students who are currently attending any 2-year or 4-year college or university may apply.<\/p>\n<p>First place:\u00a0 $100 &#8211; $150 (depending on available funds)<\/p>\n<p>Second place:\u00a0 $50 &#8211; $75 (depending on available funds)<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/thecrs.org\/wp-content\/uploads\/2025\/11\/1st-place-team-pic.jpg\" alt=\"6 people pose with a trophy\" itemprop=\"image\" height=\"481\" width=\"640\" title=\"1st place team pic\" onerror=\"this.style.display='none'\"  \/>\n\t\tPenn State Lehigh Valley took first place in the fall 2025 Collegiate Challenge.\nFrom left to right: Nicole Everett, Dominic Baio, Bryahna Stanat, Cheyenne Kressler, Diana Moussa, and Dr. Denise Ogden.\n\t\t\t<a href=\"https:\/\/thecrs.org\/?page_id=657\" target=\"_blank\" role=\"button\" rel=\"noopener\">\n\t\t\t\t\t\t\tApply Online Now\n\t\t\t\t\t<\/a>\n\t<p><strong>Spring &#8217;26 Submission Topic: Marketing in the Age of Artificial Intelligence<\/p>\n<p>How can brands use AI tools (like ChatGPT, Perplexity Claude, Co-Pilot, or recommendation algorithms) to enhance creativity, efficiency, and personalization, without losing authenticity or trust?<\/strong><\/p>\n\n<p>&nbsp;<\/p>\n<strong><em><u>Rules &#038; Regulations<\/u><\/em><\/strong><br \/>\nApplicants must apply online and submit the following:\n<ul>\n<li>A completed application<\/li>\n<li>1 page executive summary (document any sources used)<\/li>\n<li>3 &#8211; 5 minute video (you may use any technology to record; student&#8217;s face must be shown in the video presenting; videos exceeding 5 minutes will be disqualified)<\/li>\n<\/ul>\n<p>Faculty running the competition as part of a course are allowed three entries.<\/p>\n<p>There will be a different topic each semester. Students may reapply each semester.<\/p>\n<p>Application must be submitted by <strong>Apr 1<\/strong> for the spring semester.<\/p>\n<strong>Use of Generative AI:<\/strong><br \/>\nGenerative AI may be used for background research, but it is prohibited for idea generation or final deliverables. Disclosure of AI use is required.<br \/>\nCiting Generative AI: <a href=\"https:\/\/guides.lib.purdue.edu\/c.php?g=1371380&#038;p=10135074\" rel=\"noopener\" target=\"_blank\">How to Cite AI Generated Content &#8211; Artificial Intelligence (AI) &#8211; Research Guides at Purdue University Libraries<\/a>\n<p>&nbsp;<\/p>\n<p><strong><em><u>Selection Criteria &amp; Notification<\/u><\/em><\/strong><\/p>\nAward recipients are selected by a panel of industry judges.\u00a0 Students will receive a confirmation of application but only winners will be contacted by the committee.<br \/>\n&nbsp;<br \/>\nThis program is administered by the Council for Retail and Sales (CRS), housed at DeSales University.\u00a0 Every complete application received by the required deadline will be given a fair and careful evaluation.\u00a0 Awards are given without regard to race, color, creed, religion, sex, disability or national origin.\u00a0 All information will be held in strict confidence by CRS.\u00a0 All applications become the property of CRS and cannot be returned.\n<p>&nbsp;<\/p>\n<p><strong><em><u>Award &amp; Payment<\/u><\/em><\/strong><\/p>\n<p>The judge\u2019s decisions are final.\u00a0 Awards may be used in any year and are non-renewable.\u00a0 Awards are paid in one installment.\u00a0 Recipients will be issued a check, which will be mailed to the address on the application.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em><u>Revisions &#038; Disclaimer<\/u><\/em><\/strong><\/p>\n<p>The general conditions and procedures under which awards are made are subject to periodic review by the CRS and Sherwin-Williams, including termination of the program.<\/p>\n<p><strong>Carefully review your com<\/strong><strong>pleted application before it is submitted<\/strong>. \u00a0<strong>Incomplete applications will not be reviewed.<\/strong> The CRS reserves the right to process only those applications found to be complete by the application postmark deadlines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spring Outstanding Student Video Essay Competition powered by The Video Essay Competition, powered by Sherwin-Williams, was created to defray the cost of higher education for students.\u00a0 Award money can be used toward textbooks, study materials, or any expense related to the cost of achieving higher education.\u00a0 Students who are currently attending any 2-year or 4-year&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1001","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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