{"id":1065,"date":"2022-03-07T14:34:46","date_gmt":"2022-03-07T14:34:46","guid":{"rendered":"https:\/\/thecrs.org\/?p=1065"},"modified":"2022-03-07T14:34:49","modified_gmt":"2022-03-07T14:34:49","slug":"science-of-shopping-expert-paco-underhill-to-speak-at-desales-university","status":"publish","type":"post","link":"https:\/\/thecrs.org\/?p=1065","title":{"rendered":"\u201cScience of Shopping\u201d expert, Paco Underhill, to speak at DeSales University"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/thecrs.org\/wp-content\/uploads\/2022\/03\/Paco-website-homepage-slider-image-1024x512.jpg\" alt=\"\" class=\"wp-image-1049\" srcset=\"https:\/\/thecrs.org\/wp-content\/uploads\/2022\/03\/Paco-website-homepage-slider-image-1024x512.jpg 1024w, https:\/\/thecrs.org\/wp-content\/uploads\/2022\/03\/Paco-website-homepage-slider-image-300x150.jpg 300w, https:\/\/thecrs.org\/wp-content\/uploads\/2022\/03\/Paco-website-homepage-slider-image-768x384.jpg 768w, https:\/\/thecrs.org\/wp-content\/uploads\/2022\/03\/Paco-website-homepage-slider-image.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Council for\nRetail and Sales (CRS) will host Paco Underhill, renowned author, highly sought\nafter speaker, and founder of the market research and consulting company,\nEnvirosell. &nbsp;The event is open to the\npublic and will be held at DeSales University on April 28, 2022.&nbsp; Networking and a book signing will begin at\n6pm, with the presentation starting at 7pm. At the event, Paco will share his\nglobal perspective on consumer trends and discuss his new book, <em>How We Eat \u2013\nThe Brave New World of Food and Beverages<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Doc Ogden, Chair\nof the Board for CRS, is thrilled to bring Paco to the Lehigh Valley. \u201cPaco is\npassionate, insightful, motivating, and a dear friend. If you have an interest\nin the retail industry, and even if you don\u2019t, Paco is not one to be missed!\u201d\nsaid Ogden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paco Underhill is a Simon &amp; Schuster author of multiple\nglobal bestselling books \u2013 including <em>Why We Buy:&nbsp; The Science of Shopping<\/em>, published in 28\nlanguages and used in design schools and MBA programs.&nbsp; Underhill is the founder and former CEO of\nEnvirosell, Inc., a NYC-based behavioral research and consulting firm with\nglobal offices.&nbsp; With an impressive\nclient list, the company operates in 47 countries and has been profiled in The\nNew Yorker Magazine, Smithsonian Magazine, and others.&nbsp; Underhill is also a columnist for Design:\nRetail, The Robin Report (Goldman Sachs \u2013 Intel Newsletter) and writes articles\nand op- eds for major magazines and newspapers, including a recent op-ed in\nToronto\u2019s Globe and Mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having been a keynote speaker in 50 countries, Paco\u2019s talks\nhave ranged from the Future of Communications, Emerging Market Mall\nInnovations, The Future of Caring, The Re-Invention of Clean, &nbsp;&nbsp;Dealing with a PostPan World, The Science of\nShopping and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paco grew up in South East Asia and Eastern Europe, before\nreturning to the U.S. for high school.&nbsp;\nHe attended Columbia University and Ehwa University, in Seoul, Korea before\ngetting his undergraduate degree from Vassar College.&nbsp; As an adjunct instructor in the Doctorial\nprogram in Environmental Psychology at City University, Paco developed a way of\nusing a motion picture camera to measure how people move \u2013 the roots of his\nresearch and consulting practice.&nbsp; He has\nspent the past 40 years as an inventor of tools to understand human behavior\nand predict the future. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The April 28\nevent will be held in the auditorium at Gambet Hall and doors will open to\nticketed guests at 6pm for a book signing, meet and greet, and networking. The\nformal presentation will begin at 7pm. Tickets are available at <a href=\"https:\/\/www.eventbrite.com\/e\/paco-underhill-how-we-eat-the-brave-new-world-of-food-and-drink-tickets-290846378347\">Eventbrite<\/a>\nand must be purchased in advance.&nbsp; The\n$95 registration fee includes a copy of <em>How We Eat &#8211; The Brave New World of\nFood and Beverages<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Council for Retail and Sales (CRS) will host Paco Underhill, renowned author, highly sought after speaker, and founder of the market research and consulting company, Envirosell. &nbsp;The event is open to the public and will be held at DeSales University on April 28, 2022.&nbsp; Networking and a book signing will begin at 6pm, with&hellip;<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1065","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cScience of Shopping\u201d expert, Paco Underhill, to speak at DeSales University - The CRS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecrs.org\/?p=1065\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cScience of Shopping\u201d expert, Paco Underhill, to speak at DeSales University - The CRS\" \/>\n<meta property=\"og:description\" content=\"The Council for Retail and Sales (CRS) will host Paco Underhill, renowned author, highly sought after speaker, and founder of the market research and consulting company, Envirosell. &nbsp;The event is open to the public and will be held at DeSales University on April 28, 2022.&nbsp; 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