Fall Outstanding Student Video Essay Competition

Application Process

Fall 2023 Submission Topic: Rethinking Physical Store Strategy in the Digital Era

With the rise of ecommerce, physical retail stores have been forced to redefine their role and value proposition to their customers. Consumers now expect personalized, seamless, and interactive shopping experiences across all channels.

How can retailers rethink their physical store strategy and use of technology to improve the customer experience, foster brand loyalty, and drive growth in a digital era?

Applicants must apply online and submit the following:

• A completed application
• 1 page executive summary (document any sources used)
• 3 - 5 minute video (you may use any technology to record; student's face must be shown in the video presenting)

While not required, students may submit a resume (or a list of extracurricular activities/work experience)

 

Faculty running the competition as part of a course are allowed three entries.

 

Applications must be received according to the following schedule (there will be a different topic each semester):

Application must be submitted by Nov 1 for the fall semester.

Students may reapply each semester.

 

Selection Criteria & Notification

Award recipients are selected by a panel of industry judges.  Students will receive a confirmation of application but only winners will be contacted by the committee.

 

Award & Payment

The judge’s decisions are final.  Awards may be used in any year and are non-renewable.  Awards are paid in one installment.  Recipients will be issued a check, which will be mailed to the address on the application.

 

Revision Policy

The general conditions and procedures under which awards are made are subject to periodic review by the CRS and Sherwin-Williams, including termination of the program.