Penn State Lehigh Valley wins local Collegiate Challenge

A group of people pose for a picture

The Council for Retail and Sales (CRS), housed at DeSales University, hosts 1-2 collegiate case competitions each year.  This fall the competition was held on Oct 26, 2022 and sponsored by Haydenfilms Institute (HFI), a non-profit agency in the filmmaking industry. Teams from Penn State Lehigh Valley took both 1st and 2nd places. The winning team, 4K Consulting,…

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Experts from the media industry spoke at DeSales University

Media is one of the most powerful industries out there – the role is to inform the masses, influence public opinion, and push government agendas. It’s also an industry that is constantly evolving, and media companies must continuously adapt to new technologies and applications to stay relevant among users. On Tuesday, September 13, 2022, the…

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NY Times best-selling author, Paco Underhill, speaks at DeSales University

Man talking to audience

On April 28, 2022, the Council for Retail & Sales (CRS) hosted NY Times best-selling author, Paco Underhill, at its “Meet the Experts” event at DeSales University. Students, business professionals, and the general public crowded around to hear Underhill share his perspective on consumer trends and get a sneak-peek into his newly released book, “How We Eat:…

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Council for Retail and Sales donates to ASD Foundation

Men at top of mountain

CENTER VALLEY, Pa. (January 19, 2022) – The Council for Retail and Sales (CRS), housed at DeSales University, matched donations made by board members to support Allentown School District Foundation. CRS board member, Nick Miller, who also serves as vice president of the Allentown School Board, set a goal to raise $24,000 to refurbish the…

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Council for Retail and Sales to hold check-signing ceremony

CENTER VALLEY, Pa. (August 30, 2021) – The Council for Retail and Sales (CRS), housed at DeSales University, will host a check-signing ceremony to recognize and celebrate two key partners.  On September 16, 2021, the CRS team, as well as key DeSales staff and faculty, will be joined by representatives from Walmart and The Giant…

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Walmart Exec Speaks on the Future of Retail

A man and a women looking at technology

CENTER VALLEY, Pa (April 23, 2021) – For Scott Eckert, SVP, Next Generation Retail and Principal of Walmart’s Store No. 8, a typical week involves coming up with the next best idea.  Eckert employs a team of people in Walmart’s incubator Store No. 8 and of the many ideas that are tossed around, Scott’s role…

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CRS hosts Meet the Experts: Direct-to-Consumer Sales talk

On February 18th, The Council for Retail and Sales at DeSales University and Andres Gallegos, president and CEO of Z-CoiL pain-relief footwear, joined forces to present an informative talk focusing on ways to increase direct-to-consumer sales. Z-CoiL currently operates about 30 retail stores in the country but their retail stores account for only about 7%…

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Virtual CRS event to discuss the best direct-to-consumer sales models

Man posing for photo

Center Valley – Jan 18.  The first of three events for the next Meet The Experts series, hosted by the Council for Retail and Sales, is scheduled for Thursday, February 18 at 7 p.m. EST via Zoom and features Andres Gallegos, CEO of Z-CoiL, Albuquerque, NM.  The event is sponsored by DZYNIT. Father and son…

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