Northampton Community College team wins local Collegiate Challenge
The Council for Retail and Sales (CRS), housed at DeSales University, hosts up to two collegiate case competitions each year. This spring the competition was held on March 21, 2023 and sponsored by Walmart. A team from Northampton Community College took 1st place. The winning team was led by faculty advisor Wendi Achey and consisted of…
Read MorePenn State Lehigh Valley wins local Collegiate Challenge
The Council for Retail and Sales (CRS), housed at DeSales University, hosts 1-2 collegiate case competitions each year. This fall the competition was held on Oct 26, 2022 and sponsored by Haydenfilms Institute (HFI), a non-profit agency in the filmmaking industry. Teams from Penn State Lehigh Valley took both 1st and 2nd places. The winning team, 4K Consulting,…
Read MoreExperts from the media industry spoke at DeSales University
Media is one of the most powerful industries out there – the role is to inform the masses, influence public opinion, and push government agendas. It’s also an industry that is constantly evolving, and media companies must continuously adapt to new technologies and applications to stay relevant among users. On Tuesday, September 13, 2022, the…
Read MoreNY Times best-selling author, Paco Underhill, speaks at DeSales University
On April 28, 2022, the Council for Retail & Sales (CRS) hosted NY Times best-selling author, Paco Underhill, at its “Meet the Experts” event at DeSales University. Students, business professionals, and the general public crowded around to hear Underhill share his perspective on consumer trends and get a sneak-peek into his newly released book, “How We Eat:…
Read More“Science of Shopping” expert, Paco Underhill, to speak at DeSales University
The Council for Retail and Sales (CRS) will host Paco Underhill, renowned author, highly sought after speaker, and founder of the market research and consulting company, Envirosell. The event is open to the public and will be held at DeSales University on April 28, 2022. Networking and a book signing will begin at 6pm, with…
Read MoreCouncil for Retail and Sales donates to ASD Foundation
CENTER VALLEY, Pa. (January 19, 2022) – The Council for Retail and Sales (CRS), housed at DeSales University, matched donations made by board members to support Allentown School District Foundation. CRS board member, Nick Miller, who also serves as vice president of the Allentown School Board, set a goal to raise $24,000 to refurbish the…
Read MoreCouncil for Retail and Sales to hold check-signing ceremony
CENTER VALLEY, Pa. (August 30, 2021) – The Council for Retail and Sales (CRS), housed at DeSales University, will host a check-signing ceremony to recognize and celebrate two key partners. On September 16, 2021, the CRS team, as well as key DeSales staff and faculty, will be joined by representatives from Walmart and The Giant…
Read MoreWalmart Exec Speaks on the Future of Retail
CENTER VALLEY, Pa (April 23, 2021) – For Scott Eckert, SVP, Next Generation Retail and Principal of Walmart’s Store No. 8, a typical week involves coming up with the next best idea. Eckert employs a team of people in Walmart’s incubator Store No. 8 and of the many ideas that are tossed around, Scott’s role…
Read MoreSpatial Intelligence expert speaks about connecting the movement of people to business results
On March 16, 2021, guests of the Council for Retail and Sales (CRS) at DeSales University attended a fascinating seminar with George Shaw, founder & CEO of pathr.ai ™, a disruptive new pioneer in the Spatial Intelligence space. This event was part of Meet the Experts, a speaker-series sponsored by CRS in which each event addresses…
Read MoreCRS hosts Meet the Experts: Direct-to-Consumer Sales talk
On February 18th, The Council for Retail and Sales at DeSales University and Andres Gallegos, president and CEO of Z-CoiL pain-relief footwear, joined forces to present an informative talk focusing on ways to increase direct-to-consumer sales. Z-CoiL currently operates about 30 retail stores in the country but their retail stores account for only about 7%…
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