Business of Cannabis symposium announced

CENTER VALLEY, PA. (January 13, 2020) – The cannabis industry has seen significant growth in recent years as businesses and consumers are realizing the benefits of medical marijuana, CBD and industrial hemp.  The increasing level of demand has brought about opportunity and jobs for entrepreneurs. The Council for Retail and Sales (CRS) will explore these opportunities in their upcoming educational symposium titled the Business of Cannabis.

CRS is part of Lehigh Valley LaunchBox, Penn State Lehigh Valley’s innovation hub. This full-day event will be held on March 11, 2020, at the Penn State Lehigh Valley campus in Center Valley, Pennsylvania.

Industry experts will delve into all aspects of the cannabis industry such as legal and human resources, marketing and branding, banking and financing, retail layout and more.  Special guest Jack Maxwell, from Travel Channel’s Booze “Traveler” show, will discuss his experience with cancer and being a medical marijuana patient.

The event features the following highlights:

Wednesday, March 11, 2020
8:15-8:45 a.m. Registration, continental breakfast, networking
8:45 a.m.-4:00 p.m. Program to include speakers, breakout sessions, lunch and more

4:00-5:00 p.m. Cannabis Marketplace, networking

The main speakers include Tyrone Russell, President of the Cleveland School of Cannabis, who will provide an overview of the industry and job outlook.  Corbett Hefner, Vice President of R&D, Formation Ag (Colorado) will discuss innovations in the cultivation of hemp.  Joan and Victor Guadagnino, founders of Keystone Canna Remedies, will review the successes and challenges of running a medical marijuana dispensary.  Jeff Adkins, Sr. Vice President, Milford Enterprises will present on various retail plans for businesses in the industry.

Lunch will feature a panel discussion, “PA Politicians: The State of the State,” with the following panelists:

  • Lieutenant Governor John Fetterman
  • State Senator Judy Schwank
  • State Representative Mike Schlossberg

Fetterman will also deliver remarks on the state of cannabis in Pennsylvania.

Event sponsors include the Cleveland School of Cannabis, Milford Enterprises, Keystone Canna Remedies and High Expectations Marketing.  Along with the event sponsors, several other cannabis-related businesses will be present throughout the day during the breakout sessions.  The Cannabis Marketplace will be available to guests during scheduled breaks and before/after the programming.

To purchase tickets for the event, click here.

About Penn State Lehigh Valley

Penn State Lehigh Valley provides a Penn State University education in a small campus setting that integrates individualized teaching, research, and dynamic community outreach. With its convenient location in Center Valley, traditional students and adult learners can choose from many options including 9 bachelor’s programs, which can be completed at the campus, as well as access to 275 majors offered by other Penn State campuses. In addition, students and community members who have a scalable business idea are invited to participate in professional development offered by Lehigh Valley LaunchBox, a business accelerator for early stage entrepreneurs. The campus’ diverse Continuing Education and Outreach programs offer opportunities for professional development, business training, and youth programming. For more information, visit

About the Council for Retail and Sales

This event was sponsored by the Council for Retail and Sales (CRS) which is located at Penn State Lehigh Valley in Center Valley, Pennsylvania. The CRS is part of PSU-LV’s Innovation Center and works in conjunction with the PSU-LV’s Lehigh Valley LaunchBox. CRS works with the retail and sales communities to stimulate interest in retail and sales careers. The council is a leading authority on issues and solutions that face the retailing and sales industries. In addition to professional education and engagements, CRS connects students to entry-level retail and sales opportunities.